Grapevine, a Boston, MA-based social media influencer marketing platform, received a majority investment from global media group Bruno Wu’s Sun Seven Stars.
The amount of the deal, which is expected to close later this year, was not disclosed.
The company intends to use the funds to accelerate product development and expansion to new markets.
Led by Grant Deken, Co-Founder and CEO, Grapevine is an end-to-end influencer marketing platform for advertisers to connect to social content creators to produce promotional content at scale.
The network includes more than 90,000 creators who generate more than 5.7 billion monthly views. Advertisers leverage Grapevine’s work flow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on YouTube and Instagram.
To date, the company has raised more than $2.4m in venture capital from Boston Seed Capital, MassVentures and notable Boston angels.