GoldenKey, a Durham, North Carolina-based digital real estate platform, raised $1.75m in funding.
Backers included Lowe’s Ventures and NFX Guild.
The company, which has raised more than $3.4M in total funding, intends to use the capital to expand the brand, increasing its user base across the U.S.
Led by Tommy Sowers, founder and CEO, GoldenKey operates an on-demand agent digital marketplace, which enables buyers and sellers to generate personal wealth through their real estate transactions. When using GoldenKey’s site or mobile app, buyers and sellers can choose from a selection of customized packaged agent services or a one-off service – paying only for the agent assistance they need. Once users have chosen what they require, the technology broadcasts the request across its digital marketplace to find a match with an agent that acts as their main contact throughout the entire process.