Feedvisor, a Ramat Gan, Israel and NYC-based algorithmic repricing and demand planning platform for eCommerce marketplace sellers, secured $20m in Series B funding.
The round was led by General Catalyst, with participation from existing investors Square Peg Capital, Jal Ventures, Oryzn Capital and Titanium Investments. In conjunction with the funding, Larry Bohn, managing director of General Catalyst and an investor and board member of HubSpot, Demandware and BigCommerce, will be joining the Feedvisor board.
The company, which has raised $33m in total funding to date, intends to use the capital to expand its product offering and accelerate the growth of its U.S. operations.
Led by Victor Rosenman, founder and CEO, Feedvisor provides a cloud-based platform that uses big data and machine learning algorithms to enable online retailers to make decisions to maximize profitability and drive their business growth.
Feedvisor currently employs 96 employees in its three locations in New York, Tel Aviv and Seattle, and manages over $2 billion in GMV. The company plans to double its staff this year across all locations.