D’s Naturals, a Denver, CO-based creator of low sugar plant-based food products, received an investment of undisclosed amount.
The round was led by 2x Consumer Products Growth Partners (2x Partners) with participation from 301 INC, the new business development and venturing unit of General Mills.
The company intends to use the funds to continue to grow its operations.
Founded in 2015 by Daniel Katz, D’s Naturals is the creator of low sugar plant-based No Cow protein bars and the low sugar protein-infused nut butters Fluffbutter, which are vegan, non-GMO, and free of gluten, dairy, lactose and soy.
The company has nearly $10m in revenue distributing its products nationally in over 10,000 retail locations including Vitamin Shoppe, GNC, CVS, local fitness centers serviced by Europa Sports as well as on Amazon and the company website (www.myNoCow.com).