Cordial, a San Diego, CA-based provider of a SaaS messaging platform for brands to adapt their messaging and digital experiences to the connected consumer, raised $6m in Series A funding.
Upfront Ventures made the investment.
The company intends to use the funds to accelerate the adoption of its platform across retailers as well as e-commerce, content publishing and travel and hospitality brands.
Co-founded by CEO Jeremy Swift, David Baker, Adam Gillespie and Chris McGreal, Cordial is an adaptive messaging platform powered by machine learning that learns, understands and adapts messaging based on customers’ actions in the moment.
Cordial empowers brands to ensure that their email and mobile campaigns are orchestrated, personalized and automated to support one-on-one, real-time experiences across millions of connected devices, including The Internet of Things.