AdTheorent Receives Private Equity Investment from H.I.G. Growth Partners

adtheorentAdTheorent Inc., a New York City-based digital advertising solutions and service provider, received a private equity investment from H.I.G. Growth Partners

The amount of the deal was not disclosed.

Monroe Capital acted as sole lead arranger and administrative agent on the funding of a senior credit facility to support H.I.G. Growth Partners’ investment made in partnership with its founding management team and existing investors.

The company will use the proceeds to continue to build and grow operations and its technology solutions.

Led by Anthony Iacovone, Co-Founder & CEO, AdTheorent leverages its proprietary machine learning technology and cross-environment identity mapping to efficiently connect advertisers with their target audiences at scale. The company’s predictive technology platform utilizes Big Data, adaptive models, and device and environment mapping to identify the audiences that are most likely to engage with a given digital ad and then deliver only those intelligent impressions.

In addition, the company has commercialized Barometric, a SaaS offering which leverages proprietary cross-channel tracking and attribution technology to help brands identify consumers and track performance of media across all environments, including desktop, mobile, TV, radio and in-home.



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