Adimo, a Glasgow, Scotland, UK-based marketing technology startup, secured £1m in funding.
Backers included Scottish Investment Bank, ESM Investments, Galvanise Capital and Patrick Griffith.
The company intends to use the funds to accelerate the expansion of its commercial team and adoption of its solution globally.
Co-founded by Richard Kelly, Founder, CEO, and Colin Brown, CTO, Adimo connects FMCG & CPG brands directly with consumers by providing a solution that allows shoppers to add products directly to their online grocery basket for later purchase.
The technology integrates with any form of marketing.
The company already works with consumer goods companies including Nestle, P&G and PepsiCo, among many others.