Velocidi, a NYC-based provider of a media and marketing intelligence platform, completed a $12m Series A growth equity financing.
The round was led by Pilot Growth Equity, with participation from Neuberger Berman Private Equity Funds. In conjunction with the funding, Neil Callahan, a co-founder and managing director of Pilot Growth Equity, joined Velocidi’s board.
The company will use the funds to invest in sales and marketing and bring to market a new generation of its platform, powered by artificial intelligence.
Founded in 2010 by David Dunne, CEO and Founder, Velocidi provides brands and advertising agencies with a cloud based marketing intelligence platform that connects multi-channel data points from different media and marketing sources into a single, holistic view to allow analysts to uncover insights immediately rather than being limited by manual processes used today to track and manage data.