Uru Raises $800k in Pre-Seed Funding

uruUru, a NYC-based company that creates computer vision-powered, content-aware advertisements for digital video and emerging mediums such as virtual and augmented reality, secured $800k in pre-seed funding.

The round was led by Notation Capital, with participation from Betaworks, PJC, Rough Draft Ventures, Presence Capital, and some angel investors including Chris Cunningham of C2 Ventures, Giphy co-founder Alex Chung, Thatcher Bell, Christian Noske, and Undertone co-founder Eric Franchi.

The company intends to use the funds to expand the technical team and to support partnerships with beta customers.

Launched in Cornell Tech’s Startup Studio by CTO Brunno Attorre and CEO Bill Marino, Uru offers a ready-for-production software that leverages computer vision and machine learning technology to automatically understand the objects, themes, and brand placement opportunities inside content, and then to populate those opportunities with appropriate brands in an immersed way.



Join the discussion