Stadium Goods, a NYC-based global sneaker and apparel marketplace, raised $4.6M In equity funding.
The round was led by Forerunner Ventures with participation from The Chernin Group, among others. Mark Cuban is also a Partner and Advisor.
The company intends to use the funds for expansion into the mainstream footwear market.
Founded by John McPheters and Jed Stiller in late 2015, Stadium Goods operates a mobile enabled multi-channel, e-commerce marketplace (stadiumgoods.com) and a Soho retail location in NYC offering footwear, apparel and lifestyle goods.
In 2016, the company also expanded into China through an exclusive partnership with Tmall Global, an extension of Alibaba Group’s B2C Tmall.com business, which enables overseas merchants to enter China’s online retail market.