Local Measure Raises $3.4M in Funding

local_measureLocal Measure, a Sydney, Australia-based geo-location social intelligence product for online tourism businesses, raised $3.4M in funding.

Participants in the round included private investors, funds and private equity firms in the Asia/Pacific region.

Led by Jonathan Barouch, founder and CEO, Local Measure is a customer intelligence platform for the tourism and hospitality sectors, which merges local content, social media and mobile technology to provide live access to operationalize customer data, rich content and analytics at a local level, to enable front line staff with real-time information to improve the guest experience, detect and resolve problems and negative reviews before they impact a property’s reputation or performance, as well as providing data back to the brand to build loyalty among customers across the brand, and at multiple properties, in real time.
Clients include large tourism, leisure, hospitality and mall brands in more than 380 cities worldwide, and expects to grow to more than 1,000 hotels in the U.S. alone this year.
The list includes AccorHotels, Hardrock, Virgin Hotels and Club Med.

Local Measure, which has raised $11.25M to date, will be opening a sales and account management office in Dubai in January followed by an office in Los Angeles later this quarter adding to existing local offices in Sydney, Singapore, London and Miami.



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