Earnix, a Tel Aviv, Israel-based provider of predictive analytics solutions for the financial services industry, completed a $13.5m financing round.
Backers included Jerusalem Venture Partners (JVP), Vintage Investment Partners and Israel Growth Partners (IGP). In conjunction with the funding, Reuven Ben Menachem, founder and former CEO of Fundtech, a global provider of software to the financial services industry, has been elected as Chairman. In addition, Haim Shani, co-founder and general partner of IGP, has also been appointed as a Director.
The company intends to use the funds to accelerate geographic expansion, penetration into the banking vertical, and investment in new products.
Led by CEO David Schapiro and founder Sammy Krikler, Earnix provides financial services companies with integrated customer analytics software that combines predictive modeling and optimization with real-time connectivity to core operational systems to improve product, pricing and marketing decisions, while ensuring alignment with changing market dynamics.