Dalia, a Berlin, Germany-based startup which utilizes mobile technology to collate and analyze attitudinal data, raised $7m in Series A funding.
The round was led by Balderton Capital, with participation from existing investors Wellington Partners and IBB-Bet.
The company plans to use the capital to invest in data science, engineering and machine learning to further expand its real time analytics and attribution capacities. It is actively recruiting engineers, data scientists, as well as product and marketing specialists.
Founded in 2013 and led by CEO Nico Jaspers, Dalia combines advanced data science and analytics with real-time targeting and attribution technologies to generate market and opinion data from a global network of smartphone users.
The company is building a global insights and information engine that distributes millions of micro surveys to gather and analyze real time data on consumer attitudes, public opinion and market trends. Since launching in 2013, Dalia has generated over a billion answers from people spread across 96 different countries on topics ranging from brand perception to macroeconomic sentiment.
Customers include Nielsen, Ipsos and Kantar/WPP, UNICEF, Stanford University, the Bertelsmann Foundation and the European Council on Foreign Relations.