Community Elf, a Pittsburgh, PA-based creator of an active content discovery tool, raised $2m in Series A funding.
The company intends to use the funds to accelerate UpContent’s product roadmap and drive awareness of the newly launched UpContent Gallery product offering.
The round was led by Topanga Partners.
Founded in 2010 and led by Scott Rogerson, CEO, Community Elf is an outsourced content marketing solution for agencies and brand marketers in mid-market and enterprise B2B and B2C companies across 35 industries including the healthcare, professional services, technology, manufacturing, retail, and non-profit sectors.
UpContent, launched in 2015, is the company’s SaaS platform that scales third party digital content curation on native websites and social media platforms. UpContent discovers news and blog articles within Hootsuite, Buffer, and Klipfolio providing more than 40,000 article suggestions per day across 1,000 cities around the globe.
With the UpContent Gallery, marketers can place content, develop custom calls-to-action, and use retargeting pixels to capture traffic previously lost when sent to third party news and blog sites. Also, marketers can moderate and contextualize articles showcased in the Gallery via my.upcontent.com or within Hootsuite.