Clutch, a Philadelphia, PA-based customer management and marketing analytics company, raised $5.25m in funding.
In conjunction with the funding, the company added payment processing industry veteran Larry Stone to its board of directors.
In addition, Clutch acquired intelligent mobile promotions platform Persio in a deal that will add new mobile marketing capabilities to its platform.
The company plans to make the new mobile functionality available to clients in the first quarter of 2017. The transaction closed in December.
The combined entity, which will retain the Clutch name, will employ a total of 75 in the Philadelphia suburbs and in Persio’s existing offices in Chicago.
Founded in 2012 by Nick Doulas, who will be staying on as Head of Product, Persio provides an intelligent mobile marketing platform that uses behavioral and demographic data to drive revenue, acquisition and retention for SMS, app and web. To date, the platform has led hundreds of campaigns for retailers with inventive mobile marketing techniques like mobile scratch-and-win offers, image and video text messages, and promotions for mobile apps.
Led by CEO Ned Moore, Clutch provides an integrated customer management platform that delivers customer intelligence and personalized engagements for B2C brands to identify, understand and motivate each segment of their clients.
Its advanced marketing platform integrates customer data across point-of-sale, ecommerce, mobile and social channels, delivering personalized engagements and increasing the value of each customer.