Centerfield, a Los Angeles, CA-based digital advertising company that identifies customer intent and executes real time biddable (RTB) media to acquire customers using its proprietary technology, raised $156m in financing.
The company is also acquiring Qology Direct, a provider of performance based marketing solutions for global brands to acquire and retain customers, which is led by CEO Glenn Goad.
Led by Co-Presidents and Co-Founders Jason Cohen and Brett Cravatt, Centerfield leverages its proprietary technology platform, Dugout, to optimize the customer acquisition process by identifying high value and intent driven consumers at scale across a variety of digital media platforms including search, display, social and others.
By combining with Qology Direct, the company now offers a fully integrated sales and marketing solution to engage the consumer from initial touch point all the way through completed sale.
The combined company will operate under the brand name Centerfield. By the end of 2017, the newly formed company expects to generate over 2,000,000 customer sales for their clients, and employ upwards of 2,000 staff members.
Institutional investors include H.I.G. Growth Partners, the dedicated growth capital investment affiliate of H.I.G. Capital, and Falcon Investment Advisors.