Ascent360, Inc., a Golden, Colo.-based Customer Data Platform (CDP) company, raised $1.9m in seed funding.
Backers included Access Venture Partners, Nelnet, Bialla Venture Partners 2, Service Provider Capital, the Rockies Venture Club, along with several private investors.
The company will use the funds to accelerate sales, marketing and round out product development.
Led by CEO Scott Buelter and Chief Operating Officer Tom J. Teynor, Ascent360 provides a cloud-based customer data platform for B2C companies to integrate customer data across multiple, disparate systems, segment their customers, and send personalized messages across multiple platforms (such as email, social, direct mail, and display ads).
This platform appends and corrects the customer data, allows marketers to view attributed revenue, and optimize marketing ROI based upon the cost and performance of each message, marketing channel, and customer segment.