Uberflip, a Toronto, Canada-based content experience platform, received a $3m line of credit.
The backer was SaaS Capital, a provider of Committed Credit Facilities to SaaS companies.
The company intends to use the funds to further grow its internal operations, from 70 full-time employees to 120 by the end of 2017.
Founded in 2012 by Yoav Schwartz, CEO, Uberflip provides a cloud-based content experience platform that allows marketers to create, distribute, track and customize their content (blog articles, videos, whitepapers, social). Marketers can disseminate their content into custom streams or packages of content to create web experiences for every stage of the buyer journey, from marketing to sales to customer success.
These experiences are hosted but completely branded to the organization, offer SEO optimization, integrations into marketing automation platforms for lead generation, and are customizable for either groups or 1:1 personalized communication.
The company services SME to large enterprises with a customer base that includes Microsoft, Everstring, Blackbaud, and Dyn.