Springbot, an Atlanta, GA-based eCommerce marketing platform provider, closed a $10m Series B financing.
The round was led by Harbert Growth Partners with participation from existing investors Tech Operators and TTV Capital. In conjunction with the funding, Wayne Hunter, the managing partner, co-founder and head of Harbert Growth Partners, joined Springbot’s board of directors.
The company intends to use the funds to expand its sales and marketing efforts including launch of a Springbot eCommerce Scorecard available for all online retailers to benchmark their performance versus their peers, develop and launch a marketing data co-op to allow eCommerce marketers to expand their addressable market, develop its “Marketing Robotics” service which includes continued advancements in prescriptive analytics and marketing optimization, launch new strategic partnerships and continue to work with shopping carts, marketing services and social platforms and grow the team at Colony Square in Midtown Atlanta.
Led by Brooks Robinson, co-founder and CEO, Springbot provides a cloud-based platform that combines marketing automation and analytics to enable small to medium-sized online retailers to simplify the data, content and multi-channel marketing tools (social, online, email, etc.) necessary to drive site traffic, improve conversions and grow revenue.