ObservePoint, a Silicon Slopes, Utah—based provider of data quality assurance for digital marketing platforms, closed a $19m Series B funding.
The round was led by Mercato Partners and Pelion Venture Partners.
The company intends to use the new capital to expand operations and invest in innovations focused on improving data-driven business decisions and digital marketing returns. In conjunction with the funding, Mercato’s Ryan Sanders will join ObservePoint’s Board of Directors.
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint is a provider of automated web tag and mobile app analytics validation solutions for enterprise organizations. The company’s global network audits millions of pages every month to report data loss, inflation, and leakage to web analytics managers and stakeholders at enterprise organizations.
The company offers three primary products:
– WebAssurance, which carefully renders all web page code on a site, looking for errors and gaps in reporting;
– AppAssurance, a cloud-based solution that scans an organization’s mobile app, analyzing third-party vendor implementations for integration and functionality errors; and
– VideoAssurance, which validates marketing technology implementations on video content, ensuring that all third-party tracking technologies are in place, functioning properly, and collecting complete sets of data.