MaddieBrit Products, the Camarillo, CA-based company behind Grab Green, an eco-responsible brand of household products, closed a $2.5m new equity financing.
Stoneway Capital provided the funding. In conjunction with the round, Managing Partner Stoneway Capital’s Warren Osborn will be joining the Grab Green Board of Directors.
The company intends to use the funds to expand marketing and worldwide sales.
Led by Co-Founder and President Patricia Spencer and CEO Michael Edell, Grab Green is an eco-responsible brand offering Household products that specifically connect with various consumer demographics such as Gen X, Gen Y, Baby Boomers, and Millennials. Its line includes laundry care, kitchen solutions, cleaners, cleaning tools, bundles & gifts and hand soaps.