Get Smart Content, an Austin, TX-based cross-channel personalization platform, raised $1.75M in funding.
Backers included Virgo Capital and Origin Ventures.
The company, which has raised $6.92m in total, intends to use the funds to expand sales operations and drive marketing initiatives.
Led by Jim Eustace, CEO and Co-founder, Get Smart Content provides analytics and personalization products for marketing organizations to research the behavior of their audience and connect with that audience by providing relevant, personalized content at scale.
Customers include HPE, GE, and IBM.