Adabra, an Arezzo, Italy-based marketing automation platform, raised €1.1m in funding.
Backers included A11 Venture, among others.
The company intends to use the funds to continue to expand operations opening a new office in Milan and hiring new people.
Led by CEO Gian Mario Infelici, Adabra provides a marketing automation platform that aims to increase sales of e-commerce businesses and retailers offering their users personalized shopping experience by analyzing behaviors and showing the most relevant products for each of them. To this end, the platform uses a set of proprietary technologies that can collect aggregate and normalize data from multiple sources and follow the customer on each channel and through any device.
The company, which was incubate within NanaBianca, also has offices in Manno and Chiasso, in Switzerland.