The Idle Man, a London, UK-based men’s clothing & fashion commerce platform, received a significant seven-figure investment.
Channel 4’s Commercial Growth Fund made the investment.
The company intends to use the funds to launch the brand across the Channel 4 network and accelerate growth.
Launched just over two years ago by CEO Oliver Tezcan and CMO Alex Outlaw, The Idle Man is an online destination for fashion-savvy men combining content (delivering brand awareness) and commerce.
The site now attracts close to 1 million visitors a month.