Spongecell Raises $10.5M in Equity and Debt Financing

SpongecellSpongecell, a NYC-based advertising technology company, secured $10.5m in a combination of debt and equity financing.

Backers included existing investor Safeguard Scientifics and Pivotal Capital, a Silicon Valley – based venture debt company.

The company intends to use the funds for R&D and marketing initiatives.

Led by Ben Kartzman, CEO, Spongecell provides a programmatic creative technology platform that allows brands, creative and media agencies to transform standard ads into dynamic, interactive digital ad experiences that run anywhere to create consumer engagement.



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