Crayon, a Boston, MA-based big data marketing platform provider, secured $3.35m in seed funding.
Backers included Founder Collective, Baseline Ventures, BoxGroup, Converge Venture Partners and angels Scott Belsky, founder of Behance, Mike Volpe (ex HubSpot CMO), and Yoav Shapira (ex HubSpot VP Engineering) of Operator.vc. In conjunction with the funding, Eric Paley of Founder Collective, joined Crayon’s board.
The company plans to use the new funding to accelerate global expansion, and hire engineering, product, marketing and sales people.
Co-founded by Jonah Lopin and John Osborne, Crayon provides marketers with a big data platform to track, understand and take action on everything happening outside the company’s perimeter. It tracks 117 million web pages across 7.4 million domains spanning 2.3 million companies, and uses a variety of machine learning techniques to produce insights that are actionable in sales and marketing.
Over 42,000 users have access to a dashboard covering over 100 categories, including pricing changes, messaging and positioning changes, new product launches, and online reviews.