Vertical Mass, a Los Angeles, Ca-based data management platform (DMP) and marketplace built specifically for the music, entertainment and sports industries, secured $5m in Series A funding.
Backers included Greycroft, Formation 8, Sierra Wasatch, Canyon Creek Capital, Magnetar Capital and the San Francisco 49ers.
The company intends to use the funds to grow the engineering and data science teams, scale business development and sales efforts and launch a new enterprise marketing operating system (OS) specific to the needs of the customer categories it serves.
Led by Mark Shedletsky, CEO, Vertical Mass allows users to collect and store data on fans across social media, websites, mobile apps, ecommerce and content streaming services, understand and reach them via automatic advertising or content wherever they browse the web.
The company, which also has offices in New York and San Francisco, serves over 300 customers including Grammy award winners, Super Bowl half-time acts, actors, touring artists, Facebook pages, sports teams, etc., which have a combined audience of over 3.2 billion fans.