Swipii, a Glasgow, UK-based provider of a marketing suite for small businesses, raised $2.5m in new funding.
The company intends to use the funds to accelerate its growth plans expanding from its current base of merchants to a projected 4500 merchants in 2017.
Founded in 2014 by Chitresh Sharma, CEO, and Louis Schena, COO, Swipii provides small businesses with an automated loyalty and marketing CRM suite with a current user base of 410,000, which is expected to continue to grow towards 2m within the next 12 months.
Recently, the company announced a strategic contract with Cordia, a large provider of catering services, to encourage and reward school pupils to eat healthier options at lunchtime. it is also in discussions to install the platform at 200 additional schools.
Swipii has 43 employees operating from offices in Glasgow and London.