ShotTracker Raises $5M in Seed Funding

ShotTrackerShotTracker, a Kansas City, KS-based manufacturer of wearable tech for basketball, raised $5m in seed funding.

Backers included NBA legend Earvin “Magic” Johnson, former NBA Commissioner David Stern, Elysian Park Ventures, Greycroft Partners, Sovereign’s Capital, IrishAngels,, R/GA and Service Provider Capital.

The company intends to use the funds to launch its latest product ShotTracker® TEAM.

Led by Bruce Ianni, CEO, and Davyeon Ross, COO, ShotTracker aims to improve the performance of competitive athletes of all ages who participate in team sports by developing innovative technology. The company is launching ShotTracker® TEAM automatically tracks player and ball movement on the court to deliver real-time basketball statistics. Each player wears a small sensor on his/her shoe and uses the technology-enabled Spalding ShotTracker basketball, both of which connect with sensors installed in the rafters above the court. Statistics are captured, and the data is instantaneously sent to coaches, players, fans and recruiters through a series of apps.



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