Ollie, a NYC-based provider of a new line of pet food, raised $4.4M in seed funding.
The round was co led by Primary Ventures and Lerer Hippeau Ventures with participation from Canaan Partners, and others.
The funding will be used to further build out Ollie’s product line and expand the team.
Co-founded by Alex Douzet, Gabby Slome and Randy Jimenez, Ollie has just launched a new line of pet food. The brand delivers fresh food – made with real, human-grade ingredients – to pet parents’house, complete with nutritional information and a tailored feeding plan.
Ollie’s recipes are vet-formulated and cooked to preserve the right amount of nutrients. Made using 98% natural, human-grade ingredients and 2% supplements, the food is fairly sourced and prepared in a USDA inspected and FDA regulated facility, alongside human food that is sold at top tier retailers. The company’s chicken and beef recipes contain vitamins and amino acids dogs usually need and are missing from most human-grade pet food.
Every pet is put on a tailored program to account for allergies, health-concerns, their weight and activity, as well as age and size. Ollie delivers weekly or bi-weekly in a package which contains food, a tailored nutrition and feeding plan, and other tips for how to keep a pet healthy. Using customer data and feedback, the company constantly updates its formulas to ensure that each pet is always getting exactly the right portion, ingredients, and food for them.
Once cooked and refrigerated, the food is shipped to the customer within two days. Ollie also has flexible shipping options to account for multiple addresses, vacations, and last-minute changes.