Metamarkets, a San Francisco and New York-based interactive analytics platform for programmatic marketing, closed a $14.25m credit facility.
Wellington Financial LP and City National Bank provided the financial resources.
The company intends to use the funds to expand its engineering team and invest in its real-time data processing infrastructure.
Led by Mike Driscoll, CEO, Casey Steele, Vice President of Sales & Client Services, and Nhan Phan, Vice President of Engineering, Metamarkets provides customers such as Twitter, AOL and LinkedIn with an interactive analytics platform to see what’s happening in the media marketplaces where they operate via real-time information and to take action to gain a competitive edge.
The company recently announced the general availability of its Metamarkets API to allow clients to directly pull data into their own systems and build web applications directly on Metamarkets’ infrastructure.
Metamarkets is backed by Khosla Ventures, Data Collective, IA Ventures, Village Ventures, True Ventures and Founder Collective.