Lively, a New York, NY-based direct-to-consumer lingerie brand, raised $4m in funding.
The round was led by GGV Capital, Gelmart International and Harvey Sanders (the former Chief Executive Officer and President of Nautica Enterprises, Inc.)
with participation from Leandra Medine.
The company, which has raised $5.5M in total funding to date, will use the capital to expand its team, enhance their user experience and amplify marketing efforts for brand growth globally.
Launched in April 2016 by former Victoria’s Secret executive, Michelle Cordeiro Grant, Lively is a direct-to-consumer lingerie brand inspired by their believe of what makes women sexy today: smart, healthy, active and outgoing, establishing a new movement lingerie they call Leisurée.