Leanplum, a San Francisco, CA-based provider of a mobile marketing platform, closed a $29m Series C funding.
The round was led by Canaan Partners, with participation from existing investors Kleiner Perkins Caufield & Byers (KPCB) and Shasta Ventures. In conjunction with the funding, Joydeep Bhattacharyya formerly of Shasta Ventures, who recently joined Canaan Partners, will return to Leanplum board of directors.
The company – which has raised raised a total of $46.3m since launching in 2012 – intends to use the funds to expand its sales, marketing, and engineering teams, to advance the capabilities of its mobile marketing platform, including support for added engagement channels such as email, and to grow the business globally.
Founded in 2012 by Momchil Kyurkchiev, CEO, Leanplum provides a mobile marketing platform which delivers engagement across messaging and the in-app experience via such features as Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.
Users include top brands such as Lyft, Macy’s, Tesco and Tinder, among other over 100 brands.