Joy, a San Francisco-based interactive photo album provider, raised $2.5m in seed funding.
Backers included Obvious Ventures, BoxGroup, The Chernin Group and Maywic Select Investments.
The company intends to use the funds to expand operations.
Co-founded in February 2016 by Alan Chan, Jacqueline Yuen, Joe Moak and Jonathan Rainey, Joy is a photo-sharing device with a touchscreen display, wireless charging, customizable photo and video layouts and real-time story sharing.
The company, which has been in stealth mode since February 2016, is now taking preorders for the Joy Album device, which will begin shipping in summer 2017. It costs $499 ($399 for preorders) and pairs with a mobile app that will launch in early 2017, integrating photos and videos via email, Facebook, Instagram and more.