The round was led by the founders of Tuenti Félix Ruiz, Hugo Arévalo (who has joined the Hawkers team as Executive Chairman) and by O´Hara Financial, among other private and independent investors.
The company intends to use the funds to finance the international consolidation, in countries such as Italy, Germany, Australia, France, Portugal and the United Kingdom, along with the entry into new countries and developing new projects.
Led by Álex Moreno, CEO, the Saldum Ventures group is one of the leading e-commerce groups with brands including Hawkers sunglasses (which has decided to open high Street concept stores), Miss Hamptons, Wolfnoir and Northweek (whose online strategy will be further developed). In two and a half years, the brands have sold and dispatched more than 3.5 million product units to more than 50 countries around the world. It has a physical structure in four continents.