Google Acquires FameBit

Google (GOOG) has acquired FameBit, a tech platform for creators and brands to find and work with each other through sponsorships and paid promotion.

The amount of the deal was not disclosed.

The acquisition will allow Google to increase the number of branded content opportunities available, bringing more revenue into the online video community.
FameBit’s marketplace will allow creators of all sizes to directly connect with brands, as well as provide a technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.



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