Funeralbooker Ltd, a London, UK-based funeral services marketplace, raised nearly $1m in seed funding.
The round was led by White Cloud Capital (WCC) with participation from existing backer Laurent Laffy of Secret Escapes.
The company will use the capital to increase its technology and marketing efforts and expand operations.
Founded in 2015 and led by Ias Strang, CEO, Funeralbooker operates a marketplace to connect funeral directors with families in need of the service. The company has already been signing up hundreds of independent funeral directors who can provide accurate pricing and be reviewed by customers to the platform.
Funeralbooker is also working on developing the platform with features to pay safely and securely online and an advice center to give users access to tools such as online celebration pages, to keep friends and family involved and informed, even allowing them to help with the funeral cost.