Handstand, a Los Angeles, CA-based provider of an app and website that brings a customized fitness experience to mobile, raised $1m in funding.
Backers included startup studio Science, Reebok, and angel investors.
The company is using the funds to expand operations. Handstand has also signed a partnership with Reebok which gives its trainers access to Reebok’s instructor network ReebokONE, the brand’s community of fitness instructors from around the world.
Launched by Tiffany Hakimianpour, Handstand directly connects trainers, instructors and coaches to customers and offers dozens of types of workout sessions, including yoga, boxing, Pilates, kickboxing, etc., via an iOS and Web app.
All of Handstand’s certified personal trainers, instructors, and coaches (over 700 today) are individually interviewed and screened, undergoing thorough background checks. Users can pick their trainers, book a workout on their own schedule, and choose the location, whether it’s in their home or at a fitness center or park. Trainers bring all the necessary equipment, so it allows users to order a workout on-demand to their doors.
Now available in New York City, Boston, Los Angeles County and Orange County, Handstand will launch in additional cities in 2017.