DMscore, a Palo Alto, CA-based digital marketing scoring platform, raised an initial $2.5m in funding.
Backers included former California State Superintendent of Instruction and State Senator Jack O’Connell, former Marvell Technology and NetLogic Microsystems CFO Mike Tate, Techspring Partners, and SLO Seeds.
The company intends to use the funds to continue to develop its service.
Led by newly hired CEO Rand Schulman, DMscore is a marketplace for buyers and sellers of digital marketing services, anchored around a numeric DMscore. Its patent-pending, artificial intelligence technology measures and ranks hundreds of online marketing factors to provide a single score that measures the success of marketing efforts by industry sector, at a hyper-local level.
DMscore, which stands for digital marketing score, has beta launched its legal service today. It will assign law firms a numerical score that ranks their online marketing performance against local competition and will then provide advice and resources on how to improve that marketing.
The platform will roll out to other professions in the upcoming months.