BloomReach Buys Hippo to Build Digital Experience Platform

bloomreachBloomReach, Inc., a Mountain View, CA-based commerce personalization platform, acquired Hippo, B.V., an Amsterdam, The Netherlands-based web content management company.

The amount of the deal was not disclosed.

Led by Jeroen Verberg, cofounder and CEO, Hippo provides a digital experience and performance platform, which is a content management system for businesses to understand all visitors – anonymous or known – to deliver the right content at the right time on any channel or touch point.

With the integration of Hippo’s technology into BloomReach’s machine-learning engine, the acquiring company will have a digital experience platform that natively leverages data and algorithmic intelligence to create, build, personalize, market and measure every digital experience – across verticals and geographies.

Led by Raj De Datta, CEO and cofounder, BloomReach provides businesses with three core cloud platforms:
– a back-end or commerce platform,
– an experience platform powering personalization, and
– a marketing platform handling campaign execution.
Launched in 2009, the company has worked with more than 175 of the top U.S. and U.K. commerce companies, including Neiman Marcus, Staples, Nordstrom and Homebase.

Hippo will continue to operate out of Amsterdam as an independent business unit of BloomReach, supporting all customer, marketing and sales activities. The combined company will continue to support its current applications and will invest in commerce and content capabilities – across all of its R&D centers in Mountain View, Dallas, Bangalore, Amsterdam and Boston.
Verberg will join the BloomReach Board of Directors and serve as general manager of the Hippo business unit. All other founders and members of the Hippo management team will remain with the company.



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