ActiveCampaign, a Chicago, IL-based provider of intelligence-driven marketing & sales automation platform, raised $20m in funding.
Boston-based growth equity firm Silversmith Capital Partners made the investment. In conjunction with the funding, Todd MacLean, a managing partner at Silversmith, joined ActiveCampaign’s board. Sri Rao, a vice president at Silversmith, will become an observer.
The company plans to use the capital to pursue innovations in customer lifecycle marketing and predictive modeling to automatically detect, predict, and solve business challenges.
Led by Jason VandeBoom, Founder and CEO, ActiveCampaign provides an intelligence-driven platform for SMEs to automate marketing and sales processes by communicating with their customers across channels with personalized, intelligence-driven messages.
Since the start of 2015, the company has experienced a growth rate of over 550% and expanded the team from 14 employees to over 75.