KäuferPortal, a Berlin, Germany-based online portal that connects customers with a vendor network for consulting-intensive products and services for home improvement and financial services, received a majority investment from ProSiebenSat.1 Group’s the strategic investment arm 7Commerce and General Atlantic.
The amount of the deal – which is still be approved by the responsible cartel authorities – was not disclosed.
ProSiebenSat.1 and General Atlantic will each acquire a 42% stake in the company. The other shares will remain with the company’s founders Robin Behlau and Mario Kohle. Both of the founders will remain at KäuferPortal in their current functions: Behlau as CEO, Kohle as chairman of the advisory board.
Launched in 2008 by Behlau and Kohle, käuferportal.de is an online service that enables consumers to obtain and compare offers from regional companies before making a major purchase. Consumers can enter a free request on the website www.käuferportal.de. KäuferPortal clarifies what exactly the customer needs and suggests up to three matching specialized dealers from the region.
The company received more than 1.2 million customer requests in the last 12 months. Together with their partners, they now sell products and services worth EUR 500 million annually and employ more than 350 people in six locations across Europe.
The vendor network comprises more than 2,300 companies all over Europe. They include major brands like Höffner, Jungheinrich and EON.