360insights, a Whitby, Ontario-based provider of incentive management software and services, raised $30m in growth equity financing.
The round was led by U.S. private investment firm Sageview Capital with participation from existing shareholders. In conjunction with the funding, Dean Nelson, partner at Sageview Capital, joined the 360insights Board of Directors. As an investment partner, Sageview has joined existing investors OMERs Ventures, Klass Capital, Leaders Fund, and EDC (Export Development Canada).
The company intends to use the funds to further strengthen its technology platform and pursue new market opportunities expand operations and improve the predictability of their partner marketing and consumer incentive programs.
Led by Founder and CEO Jason Atkins, 360insights provides software-as-a-service management software and services to the appliances, electronics and technology, tires, bedding, automotive, telecommunications, flooring, HVAC, and other industries to optimize their partner marketing and consumer incentive spend.
The company currently serves over 100 of the world’s top brands and has expanded to have operations around the USA and UK.