Synqy Corp., a Pleasant Hill, California-based brand engagement platform, secured $4.5m in seed funding.
The backers were not disclosed.
The company intends to use the funds to develop and launch its platform and expand partnerships in the consumer product goods and electronic sectors.
Led by Michael Weissman, CEO, Synqy provides a SaaS based brand engagement platform that enables marketers to action a network of intelligent touch points across their reseller channels. The company is working with leading brand marketers and resellers including Nestle, Unilever, Kenwood and SiriusXM.