SessionM, a Boston, MA-based mobile-first marketing automation and loyalty platform, raised $35m in growth financing.
The round was led by General Atlantic with participation from new investor Salesforce Ventures and existing investors Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers. In conjunction with the funding, Jim Rossman of General Atlantic, will join SessionM’s board of directors.
The company intends to use the funds to add more resources to the platform, acquire blue-chip customers and further expand its global presence.
Led by Lars Albright, co-founder and CEO, SessionM provides a cloud-based SaaS engagement and loyalty platform integrating marketing technology with automation and profile management capabilities to drive personalized consumer relationships through the mobile device and across channels.
The solution works with existing marketing technology, including Salesforce, while also serving as an upgrade over older legacy systems.