Serious Integrated, Inc., a Chandler, AZ-based provider of human-machine interface (HMI) and communications platform, received $5m in Series A financing.
McRock iNFund LP, an Industrial Internet of Things (IIoT) venture capital fund managed by McRock Capital, made the investment. As part of this financing, Scott MacDonald and Whitney Rockley, Co-founders of McRock Capital, will join the Serious Integrated Board of Directors.
The company intends to accelerate its expansion into the IIoT market globally and further enhance existing partnerships with Micrium, Renesas Electronics, Segger, IAR, Arrow Electronics and Digi-Key.
Led by Terry West, Founder and CEO, Serious Integrated focuses on enabling original equipment manufacturers (OEMs) to transform their products into smarter, highly-connected Digital Age devices.
Product offerings include complete solutions for graphic/touch HMI and IT/IIoT/Industrial Networking connectivity. HMI platforms include front panel graphic/touch hardware modules with pre-licensed software and tools for the development and deployment of modern user interfaces. Communications platforms include off-the-shelf hardware modules with independent processing, CAN, RS232/485, Ethernet, WiFi, Bluetooth, GPIO (ADC/DAC/I2C/SPI/UARTs), and storage.