Reimagine Holdings Receives Equity Financing from BV Investment Partners

reimagineReimagine Holdings Group, a New Canaan, Conn.-based holding company focused on growing consumer insights and marketing services companies, received equity financing from BV Investment Partners.

The new equity funding, combined with existing debt capacity, gives Reimagine over $100m of capital to deploy against its growth plans.

The company will use the new financing to expand its portfolio that currently includes Critical Mix, UBMobile, PureSpectrum, Earningstation, iGain and PopResearch.

Founded in 2011 by Managing Partner John Almeida and Hugh Davis, Reimagine acquires and invests in growth-oriented, technology-enabled service companies. Target verticals include data collection, survey software, data analytics and visualization, mobile and geo-location.

In collaboration with its portfolio management teams, the company also provides industry, operating, product development and transaction expertise to its group of companies.



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