Purple, a Manchester, United Kingdom-based intelligent spaces company, raised $7m in debt and equity finacing.
The package includes a growth loan secured from Boost&Co, which totals $3.9m, and additional funds contributed by existing investors.
The company intends to use the funds to recruit in excess of 100 new development and sales employees at existing locations, including offices in the UK, Spain, the US, Singapore and Australia, and more international locations as they open.
Led by Gavin Wheeldon, CEO, Purple leverages artificial intelligence to provide a real-time analytics and marketing platform for venues and businesses to engage with visitors and understand the use of physical spaces, learn more about their location, and help them to take action.
With 18 million users across 134 countries, the company works with a range of brands and venues, including Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.
It currently employs over 90 full time staff.