Operator, a San Francisco, CA-based conversational commerce company, raised $15m in Series B funding.
The company intends to use the funds for global expansion – starting with China.
The round was led by new investor GGV Capital, with participation from new investors Formation8, Morningside Ventures and Horizons Ventures, and existing investors Greylock Partners and Expa. In conjunction with the funding, Hugo Barra, Vice President of Global Operations at Xiaomi, will join the Operator Board of Directors, and Hans Tung, Managing Partner, GGV Capital, will join as a Board Observer.
The Board currently includes Operator CEO Robin Chan, Garrett Camp, founder of Uber and Expa, and Josh Elman of Greylock Partners.
The company intends to use the funds to build its global commerce network and expand into China.
Led by Robin Chan, CEO, Operator combines AI algorithms with a network of shopping experts to create a platform for people to shop exactly what they want at any time through mobile messaging.
The company has also announced that has recruited Yolanda Xue as CEO of Operator China to lead China operations from its new Shanghai office. Ms. Xue, who was most recently VP Merchandising at mobile shopping app Wish, brings e-commerce operations, acquisition, growth, and marketing expertise from leading Chinese companies to Operator.