Octiv, an Indianapolis, IN-based provider of sales productivity solutions, secured $4.75m in funding.
Backers included GE Ventures, the venture capital arm of General Electric, Greycroft Partners, High Alpha Capital and Allos Partners.
The company intends to use the funds to expand its product capabilities, strengthen its engineering team, and refine its go-to-market strategy.
Founded in 2010 by Dustin Sapp, chief executive officer, Octiv provides a sales productivity platform that allows progressive sales and marketing teams to improve how sales documents and assets are created, distributed and tracked.
The solution leverages data from systems such as CRM, CPQ and ERP to automate document workflows to enable users to gain visibility into buyer behavior and interactions with sales assets and documents.
Octiv serves over 400 organizations including large enterprises such as GE and Siemens, national brands such as Angie’s List and high-growth companies such as DoubleDutch and G/O Digital.